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Why Do So Many Digital Health Solutions Fail to Deliver ROI?

And what makes Nymbl different.

Some Medicare Advantage plans are skeptical of digital health solutions because there’s a belief that they do not deliver true cost savings. A recent survey from consultancy Ernst & Young LLP (EY) revealed that 86% of payor and provider executives see the potential of digital health investment to reduce costs, but many say they have not yet seen ROI from their digital health spending.

 

Timeline to realizing ROI

Other solutions might target larger populations, but fail to deliver ROI within the timeline they project to health plans. This can be due to long and expensive implementation timelines, lack of product testing, or failure to understand the intricacies of the market or customer. Reasonably, health plans can lose confidence and back out of the deal - especially if an accurate timeline to realizing ROI was not provided.

But, reports on digital health ROI can be misleading. Since we know our solution works, we go at-risk to prove that we deliver a 3:1 ROI across all enrolled members within 12 months.

Nymbl is an easy-to-implement digital solution that guarantees our partners a 3:1 ROI within 12 months. Our program reduces falls, directly saving plans from costly inpatient admissions and a range of healthcare costs associated with a typical injurious fall. 

 

What makes Nymbl different from other digital health solutions?

 

Adoption and engagement

Often, digital health solutions fail to deliver ROI because they do not achieve effective engagement and adoption within a plan’s membership. They might struggle to communicate the value of their product and how it can help members, or they might create a user experience that does not meet the intended population’s needs (for example, designing an app for a Commercial population and then targeting Medicare Advantage with the same product).

We rigorously test our solution among older adults, educate members on how to use Nymbl and why it can help, and motivate them to achieve desired health outcomes by leveraging Cognitive Behavioral Training (CBT) techniques. Nymbl has demonstrated industry-leading adoption - starting at 10% of an MA population.

 

An evidence-based solution

Point solutions generally require large investments but often target small subsets of the member population. Nymbl is different. Nymbl’s fall prevention solution was designed to impact an entire member population, because nobody is immune to age-related balance decline. Nymbl uses a proprietary algorithm to analyze a plan’s claims - identifying every member's fall risk and deploying targeted solutions against each member’s risk level.

The annual total cost per member related to falls claims ($37,734) is almost the same as that of other chronic conditions - like congestive heart failure ($37,382).
10% of the Medicare lives we’ve studied have already had a fall-related claim (FRC).
A further 30% of MA members are high risk due to accepted risk indicators.

71% of older adults with a fall-related claim (FRC) experience another severe fall within 12 months - which are more costly than the initial FRC.1

Schedule a time to talk about identifying fall risk

Source:

  1. Courtney T, Estrada N, Mirsky B. Identifying Medical Spend for Older Adults with Injurious Fall Related Claims- Lessons Learned. Wakely x Nymbl White Paper. April 2023, https://5113115.fs1.hubspotusercontent-na1.net/hubfs/5113115/White%20Papers/Identifying%20Medical%20Spend%20Older%20Adults%20Injurious%20Fall-Related%20Claims%20-%20Lessons%20Learned.pdf.  

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In a recent report from AARP, it's clear that older adults are not just catching up with technology—they're embracing it. The report reveals a significant shift in attitudes towards technology among individuals ages 50+, signaling a new era of tech-savviness in this demographic.

On the flip side, nearly two-thirds (64%) of adults ages 50+ feel that today’s technology isn’t tailored to their needs, according to the same AARP report.

Key Takeaways Include:

    1. Tech Adoption on the Rise: Gone are the days when older adults shied away from technology. Today, they're increasingly recognizing the benefits and convenience that tech tools offer.
    2. Changing Mindsets: The report sheds light on the evolving attitudes towards technology among older adults, showcasing a growing willingness to embrace new gadgets and integrate them seamlessly into their daily routines.
    3. Enhancing Life with Tech: From staying connected with loved ones to managing healthcare needs and beyond, technology is viewed as a valuable tool for enhancing various aspects of life for older adults.
    4. A Shift Towards Tech-Savviness: With older adults becoming more adept at navigating the digital landscape, the findings suggest a promising trend towards greater tech fluency in this age group.
    5. Opportunity For a More Inclusive Approach: The findings underscore the need for a more inclusive approach to tech, such as product design, support, and education, to better serve older adults.

Nymbl was created specifically as a digital program for older adults. 

 

Drawing from extensive research and collaborating closely with experts in gerontology, physical therapy, and cognitive science, Nymbl designs exercises and activities that prioritize safety, effectiveness, and enjoyment. 

Programs are personalized to accommodate varying fitness levels and abilities, with a focus on progressions and adaptive challenges.

By integrating evidence-based approaches, Nymbl empowers older adults to maintain or improve balance and mobility while fostering confidence and a sense of accomplishment in their health journey.

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Nymbl exists to remove physical and emotional barriers and help older adults move, live, and be how they want.

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